Using AI to find persuasive HIV public health messages and automate real-time campaigns

AI can help public health agencies in the quest to end HIV. The United States is pursuing an initiative to end the HIV epidemic by 2030. To achieve this goal, public health agencies and organizations must remind the public about how best to avoid transmitting and acquiring the virus. Public health campaigns are costly, their effectiveness is seldom systematically assessed, and no systematic methods have been developed to build health campaigns in real-time.

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